Moray SNP News
Moray MSP Richard Lochhead has hailed Diageo’s investment in its new visitor experience at Cardhu Distillery after a visit on Friday.
The new visitor experience celebrates the distillery’s 200 year history and Cardhu’s pivotal part of the Johnnie Walker story. It includes a redesigned story telling experience with a projection story room, whisky tasting kitchen and updated tours.
Mr Lochhead has described the investment as a boost to whisky tourism in Speyside.
Commenting the SNP MSP said:
“I was delighted to accept an invitation to visit the new visitor experience at Cardhu and am grateful to the local team for giving me a tour of the new state of the art centre.
“This opening has been long anticipated and it’s great that the doors have opened to visitors in time for the summer season.
“Cardhu is a special distillery with a remarkable story that is at the heart of the new visitor experience.
“Diageo’s investment in Cardhu will be a real boost to whisky tourism in Speyside and the new experience adds a unique offering to visitors, which I’m sure will be hugely popular with whisky enthusiasts.
“The tourism industry has had a tough time due to the pandemic but this investment is a real vote of confidence in Speyside and I’ve no doubt that the new experience at Cardhu will attract visitors from across the world once it is safe to do so.”